Ready Deck
Ready Decks®, established in 2001, was designed with one goal in mind: to provide high-quality, site-built decks in the shortest time possible while offering the best value to homeowners. Their commitment to Quality, Value, and Integrity has remained unwavering even through the rapid growth of the home improvement industry. Ready Decks® ensures customer satisfaction by delivering durable, affordable decks and porches that meet high standards.
About Dank Budz
The original Ready Decks® website was designed on WordPress by our team, a project assigned to us by a Dallas-based agency. As Ready Decks® expanded, the need for a more advanced and optimized website became apparent.
The Challenge
Ready Decks® approached us with an outdated website that needed a complete overhaul to match the company’s growing presence and reputation. The site lacked modern design elements, had poor navigation, and was not SEO-optimized, leading to lower organic traffic and higher bounce rates. While the original WordPress design served them well initially, the company needed a more advanced platform that could better reflect their expertise and streamline the user experience.
Specifically, the website faced issues such as:
Cluttered UI
A cluttered user interface that made it difficult for customers to navigate and find essential information.
Poor SEO
Lack of search engine optimization, which hindered organic search rankings and limited visibility.
Brand Inconsistency
An inconsistent brand identity that failed to reflect the company’s quality offerings.
Lead Generation Needs
A need for better lead generation and customer engagement tools.
Our Approach
To meet these challenges, we executed a complete redesign and development strategy focusing on three core areas:
Modern Website Design: We developed a fresh, visually appealing design that captured the essence of Ready Decks®’ brand, emphasizing professionalism, craftsmanship, and value.
The site was made fully responsive, ensuring seamless access on all devices, including mobile, tablet, and desktop.
Improved User Experience & Navigation: We restructured the website to streamline the user journey, making it intuitive and easy for visitors to find product information, service details, and contact options.
Clear calls to action were implemented to guide users through the site efficiently, with optimized forms to facilitate lead generation.
The overall design was simplified, making the navigation effortless and enhancing the customer experience.
SEO Optimization: A comprehensive SEO strategy was put in place, involving keyword research relevant to the decking and home improvement sectors.
We optimized on-page elements such as meta tags, headers, and content, improving the site’s ranking potential.
Page speed was optimized, and SEO-friendly URLs were incorporated, improving both user experience and search engine rankings.
The Results
As a result of our design, development, and SEO efforts, Ready Decks® saw impressive gains across multiple metrics:
120%
Increase in lead form submissions due to clearer navigation and optimized contact points.
60%
Rise in organic traffic from the implementation of SEO best practices.
45%
Increase in average session duration, reflecting higher user engagement.
25%
Reduction in bounce rate, indicating that users were finding the information they needed and staying on the site longer.
This case study underscores how strategic website design, development, and SEO optimization can position a business like Ready Decks® as a leader in its industry while driving measurable business outcomes.
By redesigning the Ready Decks® website from the ground up, we helped the company transform its digital presence into a modern, SEO-optimized platform that better reflects its expertise and industry leadership. The improved user experience and targeted SEO efforts resulted in significant increases in engagement and conversions, helping Ready Decks® grow its business and maintain its reputation for excellence.
